GUIDE

Why Creative Matters

Every marketing campaign is different, targeted to different audiences, and with different objectives. Given those differences, no silver bullet will transform run-of-the-mill designs into creative ones. 

Effective digital marketing display ads have one thing in common: They resonate with their audience in a way that conveys trust, authority, relevance, and loyalty. This guide identifies the capabilities and strengths of creative in display ads. 

Key Insights
    • Best practices for creative 
    • Imagery, typography, colors
    • How to grab the attention of your audience
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